Signal Quality
How much customer data is reaching each destination, and what to do when something's missing.
Events Manager Warnings
Common issues flagged by Meta Events Manager and how to resolve them. Fixing these improves your Event Match Quality score and ad performance.
Scores by destination
Every platform's own metric, derived from your parameter coverage
| Destination | Metric | Pixel only | With PixelFlow | Benchmark |
|---|---|---|---|---|
| Meta | Event Match Quality | 2/10 | 5.7/10+3.7 | 6/10 |
| Enhanced Conversions match rate | 16.1% | 46.6%+30.5 | 70% | |
| TikTok | Event score | 20.1/100 | 62.1/100+42 | 70/100 |
Parameter coverage
What the browser sent, and what we added server-side.
IP address100%
User agent100%
Country96%
Browser ID96%
City95%
Click ID90%
External ID87%
Email49%
Last name45%
Zip / postcode44%
First name42%
Phone34%
From the browserAdded server-side
Event Match Quality Scores
Meta scores each event 0–10 based on how well it can match the event to a real Facebook user. Higher scores improve attribution and ad performance. Click Improve to see what to fix.
Average EMQ
4.1/ 10
Target
7.0/ 10
Below target
6of 6 events
Purchase4.2/10
7/10
Lead3.8/10
7/10
Page View6.1/10
7/10
Add to Cart3.5/10
7/10
Initiate Checkout3.8/10
7/10
Contact3.2/10
7/10
The vertical line on each bar marks the 7/10 target. EMQ scores are updated by Meta every 24–48 hours.
Signal Quality Coverage
Percentage of events that include each customer signal sent to Meta. Higher coverage improves ad targeting accuracy.
Base trackingAdded by enrichment
1%
Click ID
fbc
95%
Browser ID
fbp
0%
em
0%
Phone
ph
0%
Full Name
fn
99%
External ID
external_id
99%
IP Address
client_ip
99%
User Agent
client_ua
Event Payload Coverage
What percentage of events include each customer parameter, and how much of that comes from PixelFlow's enrichment engine.
Base trackingAdded by enrichment
| Customer Information | Actions | Percent of Events Sending |
|---|---|---|
IP AddressNot hashed - no hash required | 98.71% of total events+3.71% enriched | |
User AgentNot hashed - no hash required | 98.71% of total events+3.71% enriched | |
Browser ID (fbp)Not hashed - no hash required | 94.91% of total events+4.91% enriched | |
External IDNot hashed - no hash required | 98.71% of total events+23.71% enriched | |
ZIP codeHashed | 97.11% of total events+67.11% enriched | |
CountryHashed | 98.18% of total events+38.18% enriched | |
CityHashed | 98.18% of total events+53.18% enriched | |
StateHashed | 98.18% of total events+48.18% enriched | |
Click ID (fbc)Not hashed - no hash required | 1.14% of total events |